Make work simpler
We bring product information and commercial tasks together so partners can spend less time chasing answers and more time helping customers.
Opening up growth for AI and SaaS.
Unfold is the modern distributor for AI and SaaS. We connect vendors and partners around the world, helping them bring the right products to more customers.
We bring partner development, sales guidance and commercial operations together, supported by an AI-powered platform and a team that works alongside you.
Our Vision
To be the leading force in redefining AI and SaaS distribution.
Our Mission
Unfold's mission is to transform how AI and SaaS vendors and partners engage, transact, and grow by eliminating friction, enabling rapid innovation, and delivering unparalleled efficiency through AI and modern technology.
Our Story
We started Unfold because bringing great software to market should be easier for everyone involved.
AI and SaaS were opening up new possibilities for customers. Yet vendors and partners were still navigating disconnected product information, manual quotes and time-consuming commercial processes.
We built Unfold to bring those pieces together. We help vendors find suitable partners and give partners the product knowledge and sales guidance to pursue customer opportunities. We handle quoting, ordering, billing, subscriptions and renewals to keep the business behind those relationships moving.
Our platform makes that support part of everyday work. Partners can ask an AI agent product questions, build quotes and manage purchasing and renewals through a conversation, with our team available to help. It gives vendors and partners more room to focus on their customers and their next chapter of growth.
Our values
How we build our platform, support our partners and work with your team.
Keep people connected
Our AI agent supports everyday questions and commercial work. Our team stays involved to guide conversations and help when an opportunity needs more attention.
Make the next step clear
We use plain language, make product knowledge useful and help vendors and partners understand what happens next.
Keep improving
We listen to vendors and partners, learn from their everyday work and use that feedback to improve our platform and support.
Grow together
We build relationships around shared opportunities: vendors reaching the right partners, partners serving their customers and businesses growing together.
Our Locations
Headquartered in Australia, with a growing presence in New Zealand and a platform built to support AI and SaaS vendors and partners around the world.
AustraliaHQ
Our home base and primary market
New Zealand
Building vendor and partner relationships across the Tasman
Global
A platform built to support business across borders
Your next chapter starts with a conversation. Talk to Unfold about your products, your customers and where you want to grow.