Redefining SaaS Distribution
We're building the future of how SaaS vendors and partners connect, transact, and grow together.
Founded on the belief that technology should eliminate friction - not create it - Unfold is transforming an industry built on outdated processes and manual workflows.
Our Vision
To be the leading force in redefining SaaS distribution.
Our Mission
Unfold's mission is to transform how SaaS vendors and partners engage, transact, and grow by eliminating friction, enabling rapid innovation, and delivering unparalleled efficiency through AI and modern technology.
Our Story
The idea for Unfold was born from a simple observation: SaaS distribution was still stuck in the past.
While software had evolved to be cloud-native, scalable, and intelligent, the way it was sold and distributed remained manual, fragmented, and inefficient.
We saw vendors struggling with complex partner networks, manual quote processes, and operational overhead that slowed growth. Partners faced inconsistent experiences, lengthy onboarding, and error-prone workflows. Customers waited days for quotes that should take seconds.
So we built Unfold - a purpose-built distribution platform that brings the same innovation to SaaS commerce that cloud computing brought to software delivery.
Our values
These principles guide every decision we make and every feature we build.
Efficiency Through Design
We believe great technology should remove friction, not add to it. Every detail of Unfold exists to make life simpler.
Human-First Automation
AI should support people, not replace relationships. We use automation to empower - not distance - our users.
Clarity Over Complexity
We explain things simply. We design clearly. We help vendors and partners work better, not harder.
Progressive By Nature
We're never stagnant. Whether it's our product or our thinking, we're always unfolding what's next.
Mutual Growth
We succeed when our partners and vendors succeed. Our entire model is built around shared outcomes.
Our Locations
Based in Australia and New Zealand, with the capability to serve SaaS vendors and partners worldwide.
AustraliaHQ
Our primary market and headquarters location
New Zealand
Expanding our presence across the Tasman
Global
We're a platform that can operate globally