Unfold

For vendors

Bring your products to the right partners.

Develop partner relationships, equip sales conversations and reach new markets around the world with Unfold. A team that understands your priorities, supported by a platform for the work behind each opportunity.

From product to opportunity

More than a route to market.

A productive partner relationship needs relevant products, useful knowledge and a clear way to do business. We help bring those pieces together.

Build relevant partner relationships

Focus on partners whose customer relationships and capabilities fit your product and the markets you want to reach. We support the conversations that help partners understand where your technology belongs.

Your contribution

Share your target customers, existing channel and the capabilities a partner needs to deliver your product well.

Give partners the knowledge to sell

Help partners prepare for customer conversations with product information and sales guidance. We connect their questions with the relevant knowledge and vendor support.

Your contribution

Provide current documentation, common questions and a route to your team for specialist product or demonstration support.

Support the commercial work

Bring pricing, quotes, orders, subscriptions and renewals into the distribution workflow, with our team available to help resolve commercial questions.

Your contribution

Provide the agreed pricing and commercial information, and keep us informed when products, terms or processes change.

Working together

Clear roles. A shared opportunity.

You bring the product and its direction. Unfold supports distribution. Partners bring the customer relationships and services that put the technology to work.

Your team

Set product and growth priorities, keep product knowledge current and provide specialist support. Work with us to define the commercial arrangements and initial focus.

Unfold

Develop partner relationships, provide product knowledge and sales guidance, and support the work around quotes, orders, subscriptions and renewals.

Your partners

Understand customer requirements, develop opportunities and lead the customer relationship. Bring their own expertise and services to the solution.

Agree the scope and responsibilities together before launch, including how specialist questions and commercial exceptions reach the right person.

The platform behind the work

Make product knowledge useful in everyday business.

Give partners a place to get product information and work through commercial tasks as you grow across markets. The platform supports the process, with people available when a question needs more attention.

Make current product information available for partner questions. Your documentation and FAQs help give those conversations a useful starting point.

Inside the Unfold platform
Unfold agent response showing product information alongside a quote
Product information alongside an example quote in a partner conversation.

These are views of the Unfold platform. The products, pricing and workflows available for your business depend on the arrangements agreed with Unfold.

Getting started

Start with a clear focus.

Registration begins the conversation. From there, work with us to prepare the information, responsibilities and initial scope for your launch.

  1. 01

    Discuss the opportunity

    Tell us about your product, target customers and the markets you want to enter. Define where working together could be useful and what the initial focus should be.

  2. 02

    Prepare the information

    Provide the agreed documentation, pricing and commercial details. Establish who keeps that information current and who handles specialist questions.

  3. 03

    Review the experience

    Review how your product and commercial information are presented and used. Resolve open questions and confirm responsibilities before launch.

  4. 04

    Launch and keep improving

    Begin with the agreed focus. Use partner feedback and ongoing conversations to improve the information and support behind the relationship.

Before you register

A few useful things to know.

What happens after I register?

We’ll be in contact with next steps. The form helps us understand your business, product, pricing and launch preferences; it does not mean automatic acceptance or a completed distribution agreement.

Can we discuss an initial scope?

Yes. Bring your priorities to the conversation so we can discuss a suitable starting point. The scope and commercial arrangements are agreed together.

What does our team continue to own?

Your team owns the product and its direction, keeps product and pricing information current, and provides specialist input. Unfold supports distribution and partner-facing work within the agreed scope.

Take the next step

Your next market. Let’s explore it together.

Complete the vendor registration form. We’ll be in contact with next steps.

Register as a vendor