Kong Partners with Unfold to Accelerate Channel Growth Across Australia and New Zealand

Kong Inc., a leading developer of API and AI connectivity technologies, today announced a partnership with Unfold, an Australian channel activation and SaaS distribution company, to engage, activate and mature Kong's channel ecosystem across Australia and New Zealand.

Unfold will work to turn Kong's partner relationships into consistent revenue contribution by aligning the company's strategic priorities with the commercial drivers that motivate channel partners.

The partnership addresses a common challenge for technology vendors scaling through indirect channels. Partners often have limited visibility into a vendor's current go-to-market priorities, making it difficult to identify the right sales plays, position products effectively, or act on emerging demand.

Unfold will bridge that gap for Kong by equipping partners with targeted sales plays, technical positioning and use-case guidance, and by proactively identifying and curating opportunities aligned to current market demand.

Unfold will also work to re-energise underutilised partners in Kong's existing ecosystem, aligning them to the company's current growth priorities and high-value use cases. The goal is to create a scalable sales multiplier for Kong in ANZ, building sustained ecosystem momentum during a period of significant growth for the company.

For partners, the engagement is designed to deliver clear value, profitability and long-term growth opportunity. Rather than relying on partners to self-serve, Unfold's model brings the vendor's narrative and commercial opportunity directly to partners, reducing time-to-engagement and helping them capture revenue sooner.

“Kong is at the heart of all things AI, serving as the infrastructure and connectivity layer that organizations must consider as the whole Agentic AI footprint explodes. To match demand and scale as quickly as required in the ANZ market, I see partnerships such as the one we are embarking on with Unfold as a strategic enabler. This will help us not only scale our outreach, but also onboard new partners to help furnish the opportunity in front of us. As a vendor we need to move fast and that includes HOW and WHO we partner with, this is where I see the Unfold partnership paying dividends.”

“Kong sits at the centre of where APIs and AI converge — and that opportunity is playing out right now. As AI initiatives materialise and demand accelerates, our focus is to help partners move quickly, position Kong clearly, and convert that opportunity into real pipeline and revenue across ANZ.”

About Kong's Premium Technology Partner Program

Kong's Premium Technology Partner Program is designed to bring trusted, validated integrations and plugins into the Kong ecosystem that leverage Kong's commercial offerings, primarily Kong Konnect and Kong Gateway Enterprise, ensuring partners can deliver advanced solutions that meet the evolving needs of modern enterprises.

Premium partners undergo validation against the latest Kong commercial releases and receive dedicated engineering support to optimise their integrations and plugins.

For customers, the program expands access to a curated ecosystem of seamless integrations with cutting-edge technologies, all backed by Kong's quality standards and support. For partners, the program unlocks new revenue opportunities, early access to commercial product features and roadmap insights, and direct collaboration with Kong's engineering team.

About Kong Inc.

Kong Inc., a leading developer of API and AI connectivity technologies, is building the connectivity layer of AI. Trusted by the Fortune 500 and AI-native startups alike, Kong's unified API and AI platform enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI traffic — on any model, any cloud. For more information, visit konghq.com.

About Unfold

Unfold is a modern, AI-enabled distributor designed to help technology partners build momentum faster. Through intelligently guided engagement, embedded enablement, and simplified commercial execution, Unfold makes it easier for partners to navigate complex cloud and AI platforms and turn opportunity into repeatable growth.

Learn more: unfold.technology